Describe Ram Mohan Rao here.

Ram Mohan

                                 963/16,second Floor, Crescent Court, Poonamallee High Road, Chennai-600084
                                E-mail:raom@sify.com;  raom@zwallet.com; Mobile: 9381099655; 9382330778

Career Focus Chief Executive Officer- Challenge “conventional thinking” and constantly innovate

Executive Profile General Manager Dynamic, results-oriented self-starter Senior Management Professional providing decisive leadership and guidance with a proven ability to dramatically increase revenues and profits in intensely competitive environment. Strong organizer, motivator and team player with established record of success in identifying new and emerging business opportunities. Highly skilled in developing operational strategies, and directing major marketing projects from original concepts through implementation. Three decades expert hands-on experience as a visionary in leading, articulating, advancing, evaluating and directing, domestic and international trade in traditional and non-traditional Commodities Management, Consumer Food products Marketing, Fertilizers Business. Extensive administrative, operational, fiscal and program management, conference activities, initiating and maintaining professional contacts with organizational affiliates, special interest groups and corporate partners. Efficient and effective organizational liaison with, and service to, a diverse national and international community of stakeholders. Areas of expertiseStrategic & Tactical Planning Business Expansion & Startups Partnerships & Alliances Turnaround & Crisis Management Forecasting, Budgeting & Cost Controls Policy & Procedure Development Market Analysis, Penetration & Expansion Pricing strategies & Product Introduction Streamlining Operations Global Sourcing & Procurement Business Systems Implementation Brand Development Internal Systems & Controls Supply Chain Management General & Operations Management Change Management Developing New Business Executive Highlights Decision maker who looks beyond the “status-quo” to identify hidden and new profit-building opportunities. Innovative thinker with a track record of assessing and capitalizing on opportunities to streamline operation. Creative and Versatile Manager who relates to individuals on all levels, can see the big picture, and knows how to get things done. Proven problem solver with strong work ethic and ability to motivate staff to excellence. Resourceful and Astute strategist with strong interpersonal and negotiation skills who successfully spearheads critical corporate initiatives.

Summary of Key Accomplishments Continuously galvanized business transition from transaction-based to sales focused growth year-over-year through ‘killer’ strategies. Contributed revenues and profits constantly. In every assignment targeted and innovated new business successfully as self-starter, all of them being First Time initiatives followed by others.

Professional Experience General manager/Regional Manager (South India) Nafed, Chennai- 2001- Present

Challenge: Turnaround under-performing region and accelerate growth.

Lead the region’s business and marketing reengineering with P&L responsibility. Identify quality and target profitable new business. Improve regional management and quality systems to meet organizational objectives and maximize human and business expertise. Support B Ms? and functional managers effectively in change management. Indirectly supervise up to 150 employees, while overseeing six branch managers and branch operations in 4 states. Provide an environment of mutual trust and respect and demand the highest ethical standards from staff and management.

Key Accomplishments Mobilized continued growth and improvement, personally orchestrating and delivering 15 successive quarters of profit. Soaring 5-fold turnover from Rs.774 million to Rs.3925 million with aggressive traditional and non-traditional business, performance improvement, cost control, partnerships, innovative strategies, methods and techniques. Boosted gross profit 287% in 4 years to high of Rs.260 million from Rs.67 million. Increased net margins 145%. Reduced annual expenses by 12%. Ensured profit of all Branches. Introduced for the first time and engineered Commodities On-Line Futures Trading, strengthening Hedging operations, which generated Rs.8 million revenue with Rs.390 millions transactions. Catapulted purchases to a record high of Rs.7000 millions from a low of Rs.1000 million. Refocused exports touching Rs.1000 million and imports Rs.500 million-including iron ore exports and coal imports, which are non-traditional commodities for the organization. Revitalized and transformed Consumer Marketing of Edible Oils by tapping skilled manufacturing processors resulting in increase of volume to Rs.250 million from Rs.100 million in a year. Earned praise for performance and high profit margins, and felicitation for introducing contract farming for the first time benefiting the farmers. Pioneered Fertilizer marketing for the first time in south by creating 140 Franchisees for distribution in rural areas.

Manager/Branch Manager, Nafed- Different locations-1989-2001

Challenge: Champion business plans to invigorate continued growth.

Headed important and big Branches at Mumbai, Chennai, Kolkata, Hyderabad and Bangalore for business operations with P&L responsibility in the respective states of Maharastra, Tamil Nadu, West Bengal, Andhra Pradesh and Karnataka. Built and implement long and short-term objectives, strategic plan, business development, sales/marketing and HR. Manage and control all daily operations, policy implementation, advertising/promotions and strategic direction. Set and administer budgets; initiate cost controls to ensure profitability. Evaluate overall and individual performance, and devise and implement proactive management training processes. Employ cutting-edge purchasing processes and philosophies for dramatic cost reductions. Supervised 200 employees.

Key Accomplishments Standardized daily operating procedures to streamline reporting and established internal control. Refocused and transformed business to accelerate sales and counteract downward spread in erosion of margins. Delivered 7.5% improvements in overall operating margins by bridling out-of-line expenses Managed product development, engineering market analysis, pricing, strategic alliances and vendor negotiations. Turned around operations in areas of purchasing process development, procurement, scheduling, warehouse, inventory control, supplier relations, shipping and receiving. At Mumbai Galvanized record profits up to Rs.50 million on commodity sales in 1 year. Planned, developed and implemented Tie-up exports of Rs.1000 million and imports of Rs.250 million in one year increasing these activities by 100% for the first time. Achieved 88% inventory accuracy from 25%, 90%+shipping accuracy from 40% and 100% receiving accuracy. Saved up to Rs.2 million annually in shipping costs by successfully negotiating better rates with a major carrier. At Hyderabad Pioneered and developed sourcing and manufacturing facilities and strategies for launching new FMCG edible oils, Spice powders and line extensions. Mobilized new product activity for the first time, evaluated more than 12 prospective product ideas and led tactical launch of 6 new products with forecast Rs.250 million market potential. Designed feasibility assessment reporting tool to increase visibility on new product launch costs and financial risks. Won laurels for major new products launch that generated Rs.100 millions with margins of Rs.0.8million in the first year. At Chennai Earned Rs.2+ million profit on Rs.100 million Cashew nut export on back-to-back arrangements for the first time. At Kolkata Continually grew business 4 folds from Rs.250 million to Rs.1000 million by adding new commodities marketing and exports for the first time resulting in high profits.

Commercial Manager, Trifed, New Delhi-1987-1989

Challenge: Lead, Spearhead and jumpstart Start-up company operations.

Propelled this start-up commodity business organization from scratch. Crafted corporate vision and leadership strategy to accelerate growth in niche industry. Full responsibility for bottom-line factors, long-range strategic planning, Set departmental objectives, authorize spending, and coordinate human resource efforts. Partnered with HR department to establish employee growth program to improve knowledge base and retain valuable human resources. Prepare all quarterly reports and audit work papers for review by CEO and independent accounting firm.

Key Accomplishments Opened branches in major cities throughout India. Directly managed team of 10 branch managers and other regional senior category managers and buyers, providing visionary leadership for all merchandising and marketing strategies. Spurred expansion into international markets and forged alliances with prestigious global players that generated 20% of total company revenue after just 1 year. Created a more responsive and market-driven organization resulting in increased sales from zero to Rs.40 million and revenue from zero to Rs.0.6 million in 1 year. Recruited, trained, mentored, and developed new key management team. Developed and implemented strategic marketing plans, established marketing and sales objectives, and prepared company-wide sales forecasts.

Deputy Manager (Import Trade). Nafed, Head Office, New Delhi-1986-1987

Challenge: Develop this startup group as Key member.

Spearhead global supply chain management for newly formed international sourcing and procurement group. Cut supply chain costs by optimizing global sourcing and procurement strategies.

Assistant Manager (Export Trade) Nafed, Head Office, New Delhi-1980-1985

Challenge: Streamlining operations and strengthening competitive advantage.

Negotiated import/export agreements, leases, vendor contracts, letters of credit and government alliances. Improve financial performance by establishing best practice supplier terms.

Key Accomplishments Reduced operating expenses Rs.5.6 millions by renegotiating contracts, leveraging supplier base and consolidating vendors. Resolved supply constraint, decreasing expenses Rs.2.5 million on key new commodity exports by redesigning sourcing strategy. Consolidated diverse regional sourcing and purchasing methodologies, reduced vendor base on key commodities up to 75%. Conducted frequent presentations and speeches to groups within and outside vendors, taught on communication and positive approach to problem solving.

Branch Manager, GCC, Vishakapatnam-1976-1980

Challenge: Revitalize rural-based operations, improving overall performance.

Joined company as a management trainee and advanced rapidly to branch manager within six months. Broad scope of responsibility includes P&L, retail store operations in rural areas, merchandising, purchasing, inventory control, loss prevention, human resources and marketing. Led a staff of 50+, including retail store sales personnel, office staff, accounts and administrative personnel. Directed daily purchasing and sales activities, negotiated contracts, developed procedures.

Key Accomplishments Increased gross profits 12% while reducing total inventory 20% by implementing FIFO system and strong operational controls. Cut store management turnover 75% through motivational and incentive programs. Led startup operations of a branch successfully and profitably.

Educational Qualifications

Master Of Business Administration, Osmania University, Hyderabad. Bachelor of Science, Osmania University, Hyderabad. Diploma in Foreign Trade, Indian Institute of Foreign Trade, New Delhi. Diploma in Public Administration, Bharatiya Vidya Bhavan, New Delhi.

Computer Proficiency Proficient in windows operating system, Ms office, other office automation software, e-mails. Use the Internet for research, and use information efficiently for marketing. Operating system troubleshooting by self-learning. Quick understanding of any IT system.

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