http://www.textpassittaolor.com(approve sites) elteltmon boclaleto Stan Horsfall 1603 Plymouth Road Mason City, Iowa (641)423-8695 stanlh@mchsi.com

Qualifications Summary

Sales management / Operations / Engineering

Top level sales manager distinguished by promotion within ISO 9000 fabricated metal products manufacturer with national distributor base. Known for effective combination of business and technical savvy that produced bottom line results. Adept at analyzing and interpreting customer needs, building strong customer relationships, and resolving conflict. Hands-on management style with expertise in problem solving, team building and partnering with internal and external customers. Strong administrative, organization and computer skills. Broad multidiscipline skill set:

• Sales & Marketing
• Product management / pricing / quoting
• Customer relationship management
• Operations management
• Engineering management/R&D/design
• Staff recruitment / supervision

Professional Experience

Curries Company, Mason City, Iowa Vice President / Director Sales & Marketing 1996 - 2004 Vice President of Manufacturing 1991 - 1996 Engineering Manager 1979 - 1991

Most recently executive team member accountable for sales programs and performance, customer retention, marketing strategy, B 2 B? web site development, and customer conflict resolution.

Sales & Marketing / Customer Relations Highlights

• Executive level manager over sales functions as well as customer service, order fulfillment, product engineering/R&D, pool shipping, distributor training, warranty and marketing departments while growing sales from $90 to $130 Million.
• Established formalized personal computer based procedures for quoting, customer service, and warranty resolution reducing execution time by 70% and enabling generation of new sales action reports.
• Generated sales volume forecasts, prepared long range sales and marketing plans and budgets. Developed sales tools and training programs for 100 member sales force. Performed customer sales calls.
• Negotiated buying programs for new distributors, overcame premium price objections by selling the company?s value proposition over competitors.
• Start-up of new department offering fee based estimating and order writing services generating over $3 million of new business annually.
• Led new product management, established product features, pricing, and sales & marketing campaigns.
• Representative to industry trade association serving twice as chairman. Authored many current publications.
• Accomplished verbal and written communicator, performed customer sales presentations, Power Point presentations at national sales meetings, industry speaking engagements. Authored numerous sales and technical bulletins and industry publications.
• Developed expedited-lead-time program successful in winning fast-track type projects away from competitors.

VP Manufacturing Highlights

• Executive manager over 750 employee metal products manufacturing operation, three satellite service center operations, production scheduling, quality control, engineering, purchasing and maintenance departments.
• Scope of operation included sheet metal stamping, brake forming, roll forming, resistance welding, automated material handling, electrostatic painting and automated subassembly.
• Planned and implemented multi-million dollar capital equipment budget/projects.
• Started-up a 50,000 square foot satellite service center operation.
• Implemented a scrap and rework reduction program, achieved annual goal of 20% scrap reduction with a 15% labor cost reduction.
• Executed move into a new 220,000 square foot frame manufacturing plant doubling manufacturing space to 400,000 square feet. Executed move and start up of a 100,000 square foot wood products manufacturing operation.
• Initiated predictive maintenance programs resulting in 10% less machinery downtime and lower maintenance cost.
• Implemented TQM continuous improvement initiative resulting in an annual 25% quality improvement. Achieved a 96%+ shipping precision.

Engineering Manager Highlights

• Managed product/industrial engineering staff of four engineers, tool design engineer, and five member production drafting department. Performed product research and development. Also managed four person quality control department staff. Established quality standards and documentation procedures.
• Wrote technical product publications and product performance certification letters. Produced content for product catalogs and literature
• Administered fire testing and fire labeling certification programs with Underwriters Laboratories, Factory Mutual and Warnock Hersey International fire testing companies. Set a record by successfully testing a product line to the highest achievable fire protection level.
• Redesigned a major product line to eliminate our largest source of warranty cost resulting in over $150,000 annual savings.
• Introduced innovative product design that produced labor and material cost savings of $100,000.

Other Positions Held

• Manufacturing Engineer / Winnebago Industries / Forest City, IA
• Store Manager / The Furniture Store / Minneapolis, MN
• Inside Sales / Peterson Machinery / Minneapolis, MN

Education / Affiliations

Bachelor of Science Ind. Ed. Industrial Option, Iowa State University, Ames, Iowa Completed one semester of MBA program, Drake University, Des Moines, Iowa

Member: BOCA (Building Officials and Code Administrators) NFPA (National Fire Protection Association) ASTM (American Society of Testing and Materials)